2 min read
Part Two of a Three-Part Series: 3 Reasons a Mid-Level Program is Critical If you ask any CEO or Executive Director if their organization is donor-centered, they will always say “yes.” But in reality, many are not. It’s not that they’re intentionally lying about it, it’s that they most likely don’t...
Read More
2 min read
Part One of a Three-Part Series: 3 Reasons a Mid-Level Program is Critical While the majority of our time and attention in this blog is about major gifts, we also write about the importance of the...
2 min read
Imagine going into a store to buy a pair of shoes. This is the dialogue between you and the customer service person (CSP) helping you, after he’s brought you the shoes you requested. CSP: Would you...
2 min read
Giving societies and membership programs suppress giving from major donors.
3 min read
Third in a Series: Unhealthy Major Gift Practices I have seen a lot of crazy organizational structures in my 40 years of working in fundraising. And I could go into a long monologue on each example...
2 min read
Second in a Series: Unhealthy Major Gift Practices Earlier this year I wrote about the major gift pipeline – the concept that everything that happens in fundraising in an organization should be...
3 min read
First in a Series: Unhealthy Major Gift Practices I went to my doctor recently and she gave me quite a lecture on practices I was engaged in that were not healthy. We covered eating, vitamins and...
2 min read
Third in a Five-Part Series: It’s Not Rocket Science “Culture is just not one aspect of the game… it is the game.” —Lou Gerstner, IBM’s Turnaround CEO from the 90’s A complaint that Richard and I...
4 min read
Today, I’m really excited to begin a series of six blogs that will introduce a new asking model that Veritus has created. It’s called Permission-Based AskingTM. Jeff and I have a ton of energy about...
1 min read
Maybe you’ve heard that old adage: information tells, emotion sells. I suggest you print that out and put it in front of you when you’re writing, so that you make sure you start with emotion and then...
