3 min read
To have a strong mid, major and planned giving program, you also need a strong pipeline of donors, starting with new donor acquisition. Let’s face it – if you’re a medium or large organization, you probably have the resources to invest in multi-channel new donor acquisition. Direct mail, broadcast,...
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1 min read
Should you be your donor’s Facebook friend? It’s a question we’re often asked. In fact, it’s really the broader question of how friendly should a MGO or PGO be with their caseload donors?
2 min read
It’s always been amazing to me how fundraisers position planned giving as a very complex and difficult strategy to secure funds from people when they die, rather than seeing it as a way to help the...
4 min read
Often, the reason the major gifts function in an organization doesn’t work is because the organization itself isn’t organized properly. Or the leaders in the organization don’t have a clear view of...
1 min read
The Sixth in a six-part series: Truth Bombs about Major Gifts Here’s our last “truth bomb” to land in your lap. In addition to creating a culture of philanthropy at your organization, you also need...
2 min read
The fifth in a six-part series: Truth Bombs about Major Gifts If you’ve been reading any of our material for any length of time, you knew this truth bomb was coming at you. Structure. Without a...
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Fourth in a six-part series: Truth Bombs About Major Gifts You cannot start or invest in a major gift program and see immediate results. The problem in our industry is that non-profit leaders and...
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Third in a six-part series: Truth Bombs About Major Gifts Why does your organization exist today? Is it relevant? Is it meeting a societal need? You may be asking, “why is this a truth bomb related...
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The second in a six-part series: Truth Bombs About Major Gifts “Fundraising is proclaiming what we believe in such a way that we offer people an opportunity to participate in our vision and mission.”...
