You Can Start a Major Gift Program—Even If You’re On Your Own
Not too long ago, a development director called to tell me how much she enjoyed one of our webinars on value attrition and why reviewing and...
If I had a dime for everyone that has said to me how their donors are different than other non-profit’s donors, I would be extremely wealthy.
Let me begin by saying that I’ve pretty much seen it all in the non-profit space. I’ve been a Development Director for two non-profits for 8 years, I’ve worked as an account director and senior strategist for a large direct-response agency for 12 years and I’ve been working specifically with mid and major donors with Veritus for 16 years. So, that’s 36 years of fundraising from a multitude of perspectives.
And, over those 36 years I’ve worked with over a hundred different organizations spanning every sector of the non-profit world and analyzed over a thousand different organizations data.
Here is what I can tell you without a doubt. Your donors are not unique to you. You cannot use that argument to justify your current strategy, the reason you don’t invest in your program or the type of people you hire to help you with fundraising. I don’t care if your organization is in California or New York or Alabama. I don’t care if they are U.S. donors, U.K. donors, German donors or Spanish donors. I don’t care if you are in higher ed, healthcare, domestic relief, international relief and development, or whatever…donors all want the same thing.
Please get this in your head and heart. Your donors are not different. They all want these 8 universal things from you and your organization. The question is: Are you willing to put in the time, effort and resources to make that happen. I guarantee you, if you do, you will have more engaged donors, less value attrition, and an abundance of revenue. Focus on these eight desires that all donors have, and you will be incredibly successful and your donors will have an abundance of joy in their giving.
Jeff
Not too long ago, a development director called to tell me how much she enjoyed one of our webinars on value attrition and why reviewing and...
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I remember sitting at my desk 36 years ago, opening reply envelopes from a mailing I sent out weeks prior. I was right out of college, and this was...
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It never fails. The MGO is stuck in his relationship with the donor. He can’t seem to get her engaged. He even knows what the donor is interested in,...