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Richard Perry and Jeff Schreifels

Can Direct-Response and Major Gifts Work Together?

2 min read

Can Direct-Response and Major Gifts Work Together?

A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct-response appeals (mail and email) just like the rest of the donor file. Our answer is always: Absolutely. Okay, so I heard a lot of gasps out there. But let me ask...

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Donors as Mission: A New Paradigm

2 min read

Donors as Mission: A New Paradigm

Being “donor-centered” or “donor-focused” had a good run. But Richard and I believe it’s dead. It’s dead because it’s not working. That is, not working well enough. What was great about...

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2 min read

How to Get Program Impact Information for Your Donor

“So, tell me what you did with my money,” the donor said. And the silence and lack of response drove her away. Jeff and I hear stories like this every week. Every week! Sadly, this is one of the...

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3 min read

Steps to Securing that Transformational Gift

The word transformation is an interesting and inspiring word. It means “a thorough or dramatic change.” It is positive and aspirational, and it carries a lot of meaning when it comes to giving. There...

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2 min read

It Takes a Village

You’ve heard of the term “Solo Player.” In a sales environment, it refers to someone that does everything on his own and won’t include others in his work. Over the years, Richard and I have run into...

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Setting Boundaries with Donors Fosters Healthy Relationships

2 min read

Setting Boundaries with Donors Fosters Healthy Relationships

Sixth in the series: Six Traits of Healthy Donor Relationships You probably would never think of saying “no” to a donor. But in a healthy relationship, sometimes you have to. It feels...

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3 min read

Honesty and Transparency Build Trust with Donors

Part three of the series: Six Traits of Healthy Donor Relationships “Yes, you are right. Our overhead is 26%!” “I’m calling to let you know that the project you funded is being shut down. We thought...

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View Your Donor as a Partner for a Healthy Relationship

2 min read

View Your Donor as a Partner for a Healthy Relationship

Second in the Series: Six Traits of Healthy Donor Relationships The planet and its people are hurting. We’re living in a broken world with a lot of things that are not going well. This is why good...

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Non-Profit Leaders, There is No Shortcut in Major Gifts

3 min read

Non-Profit Leaders, There is No Shortcut in Major Gifts

Major Gift work is not easy. Yet when I read the headlines of our industry magazines and web sites, everyone seems to have either an easy way to do major gifts, or some kind of major gift fundraising...

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2 min read

Intro to Five Relationship Steps in Getting Meetings

Last week, Jeff wrote about how difficult it is for MGOs to get meetings with donors. His blog was in response to many requests we are getting from our readers and the MGOs we manage to give more...

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