Richard Perry and Jeff Schreifels

4 min read
Permission-Based Asking: An Introduction
Today, I’m really excited to begin a series of six blogs that will introduce a new asking model that Veritus has created. It’s called Permission-Based AskingTM. Jeff and I have a ton of energy about...

1 min read
Write Your Major Gift Message with Emotion and Heart
Maybe you’ve heard that old adage: information tells, emotion sells. I suggest you print that out and put it in front of you when you’re writing, so that you make sure you start with emotion and then...

2 min read
Are You Having Trouble Coming Up with Touch Points?
I have some great practical advice for you. We do a ton of planning at Veritus Group. Right now, we’re working with over 150 major gift officers, so all of them are in some stage of developing their...

3 min read
How to Transition a Mid-Level Donor to a Major Gift Officer
How do you take a donor that a mid-level gift officer has been working with and hand him over to a major gift officer? Our team at Veritus gets this question all the time, because not only do we help...

2 min read
Talk to Each Other
Lately, I’ve been in several conversations with major gift officers asking me essentially the same thing: “What should I do when I can’t get something done with [fill in the blank with a department...

2 min read
How You Can Help Your Board Succeed
How effective is your board at helping you solicit major gifts? If your board is like most of the boards Richard and I have encountered over the years, probably not great. It’s not easy to recruit...

2 min read
You Need ‘Your People’
When I was a development director, there were times that I felt really alone. Especially when I was struggling. I didn’t have many people I could bounce ideas off easily. And at that time, it wasn’t...

3 min read
Use Major Gifts to Bring Your Organization Together
The other day I was talking to an executive director of a regional, well-established non-profit. She was lamenting that her organization was steeped in very strict silos, and the situation made it...

2 min read
Here's What MGOs Should Do in January
Back in November I wrote about what you should be doing in December to finish strong. I really hope it’s going well. Today, I want to suggest what you can do in January that will set the stage for an...

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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.