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Richard Perry and Jeff Schreifels

4 min read

More Non-Profits Will Value Donors as Partners: #1 Trend to Watch in 2015

There are going to be some changes this year that will be good for donors and bad for unenlightened managers and CEOs of non-profits. As Jeff and I have looked at the fundraising landscape with a particular focus on major gifts, we have identified four trends to watch this year – trends that I am...

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3 min read

What To Do With Donors Who Reach A Giving Threshold

You have likely been in the situation where a current or new donor reaches the $500+ cumulative level of giving, and either the MGO drops everything to handle her, or the donor is handed off to...

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3 min read

If You Think Small, You Get Small: Four Secrets to Getting Large Gifts

I have to tell you I’m tired of it. I’m tired of hearing from MGOs that they don’t have donors on their caseloads that give high five, six and seven figure gifts. If you are an MGO and you have at...

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2 min read

Go Tell Your Donors They are Making a Difference!

“How are you telling your donors they are making a difference with their giving? No, really. How are you letting them know they are making an impact on the world?” Richard and I find ourselves asking...

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3 min read

The Ideal Composition of a Caseload

Things are not going well for you as an MGO. You feel as though you are not managing your donors properly or, in many ways, you could be managing them better. You are behind in revenue and it’s time...

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4 min read

How to Turn a Donor Into a Stranger

When Jeff sent me this letter I took a little trip in my mind. I went to this lady’s home and sat beside her as she was writing. It was a very sad experience. Take a moment to read what she wrote. I...

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3 min read

It’s Not Enough to say Thanks

You know that when a donor gives a gift, your first job is to say thank you, as quickly as possible. Amazingly, colleagues in our industry, (and that includes Richard and myself), have written,...

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2 min read

Why We Can’t Think Big.

A few weeks ago I was in a meeting with a non-profit development team and their CEO. The CEO came into the meeting, sat down, and with a big smile on her face, said, “Team, I want us to dream big. I...

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The Economics of Major Gift Fundraising Series #4 – Credit – Who Gets It?

2 min read

The Economics of Major Gift Fundraising Series #4 – Credit – Who Gets It?

Let me say, right at the top, that the MGO gets all the credit for revenue from any donor on his or her caseload with the exception of planned gifts IF a PGO was involved. There are a lot of people...

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3 min read

Transporting Your Donor to the Scene: Take Your Donor Into the Need

It never fails. The MGO is stuck in his relationship with the donor. He can’t seem to get her engaged. He even knows what the donor is interested in, but nothing seems to be working. So I ask: “Did...

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