4 min read
How to Turn a Donor Into a Stranger
When Jeff sent me this letter I took a little trip in my mind. I went to this lady’s home and sat beside her as she was writing. It was a very sad experience. Take a moment to read what she wrote. I...
Passionate Giving BlogTM
Stewardship (2)
3 min read
Transporting Your Donor to the Scene: Take Your Donor Into the Need
It never fails. The MGO is stuck in his relationship with the donor. He can’t seem to get her engaged. He even knows what the donor is interested in, but nothing seems to be working. So I ask: “Did...
2 min read
Stay out of the Hairball!
The worst thing you can do as a major gift officer is to get involved in the Giant Hairball. What is the Giant Hairball? My good friend, Jeff Brooks, writes about it in his Future Fundraising Now...
