2 min read
After 15+ years at Veritus helping non-profits increase their revenue from major gifts (meaning mid, major and planned giving) we’ve learned that the number one element for success is great manager of the program. There is no doubt that, without a great manager, major gift programs flounder. But it...
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4 min read
It’s so interesting to watch how non-profit leaders and managers decide what level of giving per year qualifies a donor for a mid-level or major gift classification. Just ask the question: “What...
1 min read
Every non-profit organization I’ve encountered has some kind of barrier that prevents a donor from freely giving to their heart’s content to that organization.
3 min read
Veritus Group: September 22, 2023
When we talk about The Veritus Way™, we’re referring to our proven approach and structure for relational fundraising that’s focused on making meaningful connections with your donors. But does The...
2 min read
I know that at one point, the term “Moves Management” was helpful. It was a way to understand the stages around a relationship with a major donor (identification, cultivation, solicitation,...
3 min read
Right now, in this moment, you have donors in your caseload who could give transformational gifts. But they’re not giving those gifts right now because no one has taken the time to see them, dream...
2 min read
When Richard asked me if I wanted to join his major gift consultancy back in 2009, he had already established the backbone of the strategy, structure, and process of what we now call The Veritus Way...
4 min read
Veritus Group: July 7, 2023
Today’s Client Corner article features an interview with Maureen Gregory, Director of Leadership Gifts for Freestore Foodbank. As Maureen Gregory tells it, she “fell into fundraising.”
2 min read
Remember last week’s blog, where I touted that Veritus clients saw their major gift revenue go UP by 22% on average, versus the national average of LOST revenue at -4%, based on the Fundraising...
2 min read
I just finished reading several blogs and reflections from AFP-ICON, which just wrapped up in New Orleans, and it sounds like people are extremely nervous! Why? Because a recent report by the...
