3 min read
Are You Focused on the Right Donors?
Many years ago, I was working with an MGO to help create her donor portfolio. We were going through a process called the “gut check” to separate which donors were actually qualified from those that...
3 min read
How Are Your Major Gift Fundraising Results?
At Veritus, our team has a Slack channel called “Celebrations.” If I’m ever feeling down, I go in there and it revives my spirit. Why? Because in that celebration channel are phenomenal stories that...
2 min read
Get Your Hands Dirty
You probably know how large companies recruit junior executives fresh from a college MBA program. The outsider’s perception is that management immediately gives all new MBAs a beautiful office,...
3 min read
How to Love Your Donors After You Leave
Sometime in the next several years, most major gift officers, like you, will leave your non-profit to work for someone else. In fact, today you and your colleagues are moving from one non-profit to...
4 min read
Are Donors Even Reading Your Emails? 13 Pro Tips to Help You Write Better Emails
Recently on our team Slack channel, our coaches shared that we send a lot of these tips to our clients about how to write an effective email, so I thought it would be a great resource to share them...
3 min read
Do You Qualify Mid-Level Donors?
As you may already know, part of the Veritus Way of major gifts is to make sure you ONLY have qualified donors in your portfolio. (You can learn more about our major gifts qualification process...
2 min read
Do You Have a System to Help You Stay on Track in 2024?
I once read that if you’re feeling so overwhelmed or anxious that you can’t focus, one of the best things you can do when you wake up in the morning is make your bed.
2 min read
Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss
A while back, one of our Client Experience Leaders (CEL) at Veritus was talking to a major gift officer she was coaching. The MGO felt adamant about asking a certain donor for a $100,000 gift. But...
2 min read
Do You Want a Great Major Gift Team? Hire a Great Manager!
After 15+ years at Veritus helping non-profits increase their revenue from major gifts (meaning mid, major and planned giving) we’ve learned that the number one element for success is great manager...
3 min read
Eight Ways to Build a Strong Donor Pipeline
To have a strong mid, major and planned giving program, you also need a strong pipeline of donors, starting with new donor acquisition.
1 min read
18 Barriers to Effective Relational Fundraising
Every non-profit organization I’ve encountered has some kind of barrier that prevents a donor from freely giving to their heart’s content to that organization.
2 min read
I Don’t Like the Term “Moves Management”
I know that at one point, the term “Moves Management” was helpful. It was a way to understand the stages around a relationship with a major donor (identification, cultivation, solicitation,...
