On Monday I talked about Knowing The Right Stuff but then not doing it – a common life situation we all face, not only in major gifts but also with life in general. I’ve been thinking about WHY some MGOs don’t do the right things even when they know what to do.
I don’t think it’s a motivational problem. Most of the MGOs Jeff and I know are motivated to be successful. So, it’s not about a MGO just sitting around collecting a paycheck, doing nothing and hoping the day will pass. It’s more about knowing what to do but coming up against a block or hesitation that prevents progress.
So what is it that blocks progress?
While there may be many more reasons that this, I think it boils down to these three major blocks to success:
- There is a lack of a technical skill.
- There is a lack of organization ability.
- There is a relational block.
I want to look at the first one today – a lack of a technical skill – and I will write about the other two in the posts that follow.
The most common technical skill that causes some MGOs to hesitate and stop is difficulty in writing. I know many MGOs who are very good verbally and relationally, but they can’t seem to translate that skill – those words – onto paper. It’s a common problem. The result is that emails, letters and proposals – anything that requires writing – is just more difficult. So the MGO either tries to piece something together that may work or doesn’t try at all, reverting to their superior verbal skills to carry the day.
I’m thinking of a particularly good MGO right now who will completely knock you off your feet when she speaks. She will grab your attention, pull you into the situation, break your heart with a story and leave you ready to do whatever she asks when she is done. She is a very effective speaker.
But you ask this good lady to write those same stories, proposals and asks down on a piece of paper and she falls flat on her face. She just cannot do it. And I know this is very frustrating to her.
I think I helped her feel better when I told her my story, which is exactly the opposite. I am a fairly decent writer, but I am not as good verbally. For some reason I can’t explain, I just cannot translate my writing skills into a verbal situation. It took me a long time to figure this out and a little longer just to accept it. I am not good at doing the verbal thing. Period.
Another area that might be difficult for a MGO is anything to do with numbers – a spreadsheet, a budget in a proposal, etc. I’ve seen some horrific financial presentations where the MGO did the very best he could but it was sorely lacking.
So what should you do if you just can’t write as well as you would like to, or if numbers are a challenge?
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The first thing is to accept it. This sounds easy, but I know it isn’t. There is one core reason, in my opinion, why it is hard for anyone to accept the fact that they do not do something well. It is a poor self-image. If you have a poor self-image like I do, you worry about this kind of stuff. It’s just one more thing where “I have failed.” This is not true, of course, but that is how the human mind and emotions work. I have spent years learning how to deal with the fact that I am not perfect, a fact that is true of every human being on earth. And I have made progress. But those voices still creep up to remind me of my inadequacy.
- The second step is to get help. I am involved in a situation right now where, thankfully, the managers of the MGOs in this good organization are getting writing help for their MGOs. This is so good. And these are enlightened managers. But in many organizations there are managers who are completely unaware of this need, and the MGOs are left to languish without writing, creative or financial support. If you are in this kind of situation, I encourage you to speak up – make your need known to your manager. You might even identify someone in your department that is good at writing or numbers and suggest to your manager that they could help the whole major gifts area by contributing their skill. Just remember, if you can’t do it yourself, you have to figure out how to get it done – these are technical skills that are needed in your major gifts work.
Now, when I have to get up and deliver verbal content, I usually try to get Jeff to do it because he is really good at it. If I have to do it, I put together my presentation and ask him and others to look at it. In other words, I have accepted the fact that I am not as good in this area, and I reach out for help.
As is true of most of life, there is a long list of things each of us is good at, and then there are those nasty couple of things that will trip us up. The key is to accept this reality as a fact of life and then get the help you need. It sounds really simple, I know. But in the relatively high performance area of major gifts, this is very difficult thing for many MGOs to deal with.
Remember this as you process what I have written here: you are a wonderfully gifted person. And you have a special calling to do this work. You, just like everyone else on this planet, cannot do it by yourself. You are not alone in the struggle!
Richard
Richard, this is so true and the impact of building a team with complementary skills can’t be overstated.
Thanks,
Bob
I enjoy reading your posts, and agree 100% with the technical writing skills block. I fall into this category. While I accept the fact that I’m not good at writing, I am very willing to seek help from others or enroll in a class/program/session/workshop. However this is not the problem – the single biggest challenge has been trying to find where to get this help. I wish your post would have addressed the how or where to find the help you need (maybe even list a few options) rather than just saying “you have to figure out how to get it done.”
Hi, Drew. Good observation.
First of all, you really do need to accept that this is reality. I had to accept that I could not do the public speaking thing. You need to accept you do not do the writing thing as well. Next, I suggest you talk to your boss about it, so the subject is out there on the table. Just doing that will help you feel better about it. Thirdly, as you are talking to your boss ask for his/her opinion on how you could get this work done better. Is there someone in your department that could help where you pass on concepts and message points and they write it?
Lastly, keep working on your writing skills. One thing I have thot about this is to write like you would speak. In other words, don’t change your modality when you are writing, like “now I am in writing mode” so therefore you should somehow do things differently. Instead, stay in speaking mode but write it. I think that could help.
And, of course, there are classes, altho I think this journey is more about your head than it is technique. It is about finding a way to do the speaking thing you do in writing and removing the blocks from doing that. For instance, you could try recording what you would say, then transcribing that, then finding learnings on how you constructed your message while speaking, then translating that experience into a writing process.
I hope this helps.