Passionate Giving Blog™
This is event season. Because of that, Richard and I have been asked by a number of development professionals about how you turn an event donor who gives a major gift into an actual major donor who is inspired by your mission.
The answer is that it’s almost impossible
Nonprofits are tempted every day to move major donors around like pieces on a chess board. Are you treating them like partners involved in your mission? Or are you just doing what’s best for the organization?
Can challenging your major donor to do more, and consider things that are seemingly “not in their interest,” also be donor-centered? Sometimes you have to gently push their boundaries.
We share the key metrics every non-profit leader needs to know when evaluating their organization’s major gift program and their MGOs work performance.