Most capital campaign consultants will tell you that before a donor commits to a long-term pledge, he will want to know who the other donors are that are also committing to a substantial pledge. This works similarly in major gifts.
There is only ONE thing you need to do to get yourself and your organization started down a path toward building a culture of philanthropy. Just ask the question: “Where’s the Donor?” in every situation you are in.
This journey, about fulfilling a donor’s interests and passions, is mostly a positive one. It is filled with joy, hope, a life saved, a place protected and a new start. But every once in a while, darkness comes in.