Passionate Giving Blog™
MGOs need outside help, encouragement, and strategy from others. Here’s a practical guide to how to conduct donor strategy meetings, so that you will end up being more effective as you relate to your donors.
When a Major Gift Officer leaves your organization what happens to the donors in his or her caseload? In this post, you’ll discover a process that will help your organization stay connected to your donors and continue serving them during the transition.
If you think thanking your donors is an option and not a requirement, this post illustrates why thanking your donor is crucial to major gifts work. Jeff Schreifels tells us about his conversation with a major gift donor and his experience with a large university and a small non-profit.
Last week I wrote about two words that I think are misused: prospect and annual (as in annual fund). We have had some interesting and thought-provoking comments from our Passionate Giving family, all of which we welcome and appreciate. Now, I am going to talk about the annual fund.
An MGO wrote us recently about this dilemma that many MGOs face, where one partner or spouse does not share the same passion, love and enthusiasm for the cause as the other one. The husband loves the organization; the wife doesn’t. But they share decision-making on donations. How should you handle a disinterested spouse or partner?
An unhappy and frustrated MGO recently wrote us, stating that things were not going well in her job. She just could not get excited about the work, she was frustrated with the organization, and she was wondering whether her skills, abilities and motivation were actually a fit for what she was paid to do. I wanted to ask her: “Who are you?”
Major gifts work is often compared to selling. Selling is the exchange of money for property, goods or services, while major gift programs facilitate the exchange of money for the fulfillment of a donor’s interests and passions. If a MGO can successfully identify a donor’s interests and passions and match them to a program his organization is executing, then the money comes in naturally.