I like to make lists of things – grocery lists, to-do lists, etc. I also like to create lists that help focus me and inspire me so that I can go back to them over and over.
Today, I’m going to make a list for major gift officers, so that you can print it out and stick it somewhere near your computer and have it handy when you need an idea or a little inspiration. I’m going to give you 25 ways you can be successful with your donors in 2016.
- Have a revenue goal for every donor on your caseload.
- Have a personalized plan for every donor that shows how you will serve their interests and passions and how you’re going to achieve your goal.
- Thank your donors often. In fact, put when you are going to thank donors into your overall communication plan.
- At least four times a year, tell each of your donors how his giving has made a difference.
- Get to know something unique about your “A” level donors, and do something to let each of them know it.
- Be the greatest customer service agent your donors have ever experienced.
- Ask your donors for gifts that will make an impact.
- Challenge your donors to give more than “their usual gift.”
- Meet face to face with your donors just to get to know them.
- Create meaningful, carefully thought out offers for your donors to say “YES” to.
- Don’t get easily discouraged when you try to reach a donor. Keep trying; they do want to hear from you.
- Send random, handwritten thank you notes throughout the year, just because your donors are great people and you want to tell them that.
- Love your caseload of donors. Don’t go chasing new people – love the ones you already have.
- Figure out ways to show the mission of your organization to your donors that will inspire them and break their hearts open.
- If you are at an event, make donors feel welcomed and cared for. Put THEM first.
- Tell the truth.
- Think of ways to make your donors feel the mission and get emotionally involved.
- Be honest with your donors when you make mistakes. Let them see you are human.
- Find a way to make every contact with a donor truly meaningful.
- Ask your donors for advice.
- Try to come to work every day with a grateful heart toward your donors.
- Be kind.
- Really listen to your donors. Understand what they want.
- Create experiences for your donors that they will not forget.
- Connect your donors with each other. You can broker friendships.
If you can incorporate these 25 into 2016, I can guarantee that you will have a very successful year. Richard and I wish you the best Holiday season and a Happy New Year!