There’s no doubt that a Mid, Major or Planned Gift Officer needs to be likeable. I mean, if your personality just grates on a donor, it’s not going to go well.
That’s why I was intrigued by this article in Southern Living on 10 Habits of Extremely Likeable People. Take a look at it, as there’s a lot of good detail and content that you can apply right now to your style and approach to dealing with your donors. And if you don’t have time to read the article, here’s the list:
- They greet the world with a smile on their face.
- They ask questions.
- They are consistent.
- They remember names and use them.
- They put the phone away.
- They keep an open mind and don’t pass judgment.
- They are authentic.
- They are kind and generous.
- They’re accountable for their mistakes.
- They send thank you notes.
This list of attributes and characteristics is about being other-centered – about being authentic – about being thoughtful and kind. Combine this with a philosophy that fundraising is not about money but about fulfilling donor interests and passions, and you’ll be well on your way to making 2021 your best year.
Jeff and I suggest you print out this list and put it where you can see it every day as you start your day. It will be a good reminder to be the person you know you should be. And that will be good for your donors.