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Open Letters to Fundraising Professionals

 

wp-image-for-2015-may-smIn our industry, there is incredibly high turnover among younger fundraising professional. In addition to this, did you know that participation in typical direct marketing programs by donors has declined by over 21% in the last five years? This translates to a reduction in the number of entry-level jobs at the bottom of the fundraising pyramid. This means that young fundraisers need to gain skills and experience for relationship fundraising (read Major Gifts) MUCH EARLIER in their careers.

Now here is something that is going to be even harder to deal with. Only 43% of those young fundraising professionals surveyed said they plan to stay in fundraising for their entire careers. If that holds true, we’re not going to be able to resource our industry with enough qualified and experienced professionals to meet demand. So, what does this mean for our industry? It means that we need to be open to changing how we view and manage these young fundraising professionals.

In this paper, Richard and Jeff address experienced fundraisers who need to step up and mentor younger ones (with a dose of patience), and newer fundraisers who need to step back and listen to others as they find effective strategies to build their careers.

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