We need your help!We need your help.

The pressure you face from many non-profit leaders and managers – pressure to bypass the hard work of major gift fundraising and go after the money – is almost overwhelming. To be honest, many good people don’t make it in your job because of that pressure.

Richard and I need your help, so you don’t become one of those that don’t make it.

What can you do? Continue building relationships with your donors even when you are under pressure to go after the money.

You don’t sell widgets. You don’t produce a product that sits on a shelf. You are not convincing someone to buy the “latest thing” that will make her life easier.

You are asking donors to change the world through the mission of your organization, in the context of having built a trusted relationship with that donor. This is why Richard and I believe you have one of the hardest jobs in the non-profit sector… and probably one of the least understood.

Many non-profit leaders and managers don’t understand that building a trusted relationship with a major donor takes an enormous amount of time and work. Then multiply that by 150.

When non-profit leaders look in from the outside, they think that being a major gift officer is just going out and having lunch and doing fun things with people. Believe me, Richard and I have heard this directly from Executive Directors.

Worse, there are leaders and managers who think that’s all you have to do as an MGO… go out, have dinner with a donor and ask them for a million dollars. Done. What’s so hard about that?

They don’t understand that the real work is about gaining a donor’s trust to inspire her to make an impact in the world through everything your organization does. And while doing that, you’re always walking a fine line between being professional yet personal with a donor.

Really getting to know your donor is what takes so much time and effort. But if you have done the HARD work, the eventual payoff is enormous… for your donor, your organization and you.

The problem is that everything is stacked against you to keep you FROM doing the hard work that relationship-building requires.

Our culture today is all about immediate gratification. Our industry demands that you bring in money now, not tomorrow, to show success. Boards and leaders of non-profits have the mindset of Wall Street brokers who demand to see monthly earnings rise, so shareholder values increase. Everywhere you look, non-profits need money now.

The pressure on you to bring in the money immediately is tremendous. Many of your colleagues succumb to it. I don’t blame them, but Richard and I are asking you to hold on. Stand up to that pressure so you can continue to do major gift fundraising the right way – the only way – by building relationships.

We will do everything we can at Veritus to come alongside of you and help you “hold back” the tide of transactional fundraising that we see sweeping the non-profit community. We’re in this journey with you.

We need you to hang in there and do the hard work of building those relationships with donors, understanding their passions and interests, and communicating often to your organization’s leaders about what you are trying to accomplish.

If you can do that, little by little you can make an effective case for building relationships with donors and not chasing money. When leaders see the success it will bring (and it WILL bring success), change will happen. We’re walking with you.




  • Duane Watt says:

    Thank you!

    It is very encouraging to be reminded of these words of wisdom and experience.

    Blessings and Merry Christmas!

  • Lisa Johnson says:

    Thank you so much for this as I am in constant struggle validating the importance of major gift fundraising with our leadership and board. Constantly reiterating that it isn’t about “getting major gifts” every time I meet with a donor or prospect. Support will come after building the relationships with the donors and connecting them to our cause. Love your content – Happy Holidays!

  • Terry Pious Pereira says:

    SHORTENED / Major Gifts depends to Donors affordable amount.
    —————— Following Chairman Gregory Warner

    HFD – Head Finance Department – Operating without MGO.
    SNB – Swiss Naational Bank
    BUDGET – Credit Card ( Each permitted to hold USA$14.3Billion ).


    GIVING TUESDAY 12/26/2017.


    PS: I just for passed CFRE and researched New Innovation 2017
    considered as best today and forever – KNOWLEDGE IS POWER.
    Webinar confirmed now due to POWER-CUT frequently seen here.
    I will get my State Bank of India Credit Card within five days or so.



    Present temporary Address: ( Will be here till 10 June 2019 ).
    Terry Pious Pereira ( S/o War Veteran ),
    Door No. 439,
    442-Nanjundapuram Main Road,
    Coimbatore, Pin Code-641045,
    Tamil Nadu, India.

    Original e-mail: snehakumar4453@gmail.com / Mob No: 00918489988124.

    The Chairman ( Veritus Group ), USA.

    Sub: ” ENGAGEMENT FUNDRAISING ” – For Freely Supporting The
    Poverty People Fund Program-me Which Helps Promote Independent
    Living. I researched NEW INNOVATION 2017 which gives EQUAL
    FINANCE SHARING for every poverty ( especially females ) around
    the world. An example: Sir Thomas Edison invented BULBS and today
    seen in every houses around the world. Just imagine it! Here I need
    ROUND TABLE CONFERENCE at The Giving Pledge or Federal Gov,
    USA. Also seeking for job as WORLD FREE FUND DIRECTOR.
    Unable to face the Audio Conversation at Webinar because ” DEAF “.

    Most Respected Sir,

    These functioning in 1 Building size 3/3 HFD BUDGET into 153 Buildings size 1/3 BUDGETS or countries selected by Honorable President Donald J. Trump. Shortening due to latest Computer Technology. I inserting directly from the BUDGET to CREDIT CARD and typing the INCOME TAX NUMBER at the same time and issuance. Thereon every poverty ( females ) will be receiving the ” MONTHLY INTEREST ” for everlasting survival. The best date for participating is on 25th every month to form the queues in the INCOME TAX OFFICE. The accurate instructions for smooth operation given below:

    Whenever the BUDGET decreasing ” Automatic Signal ” will shoot into every computers to all the three Gov Banks mentioned below:

    1) Bank of India ( BOI ),
    2) Central Bank of India ( CBI ),
    3) State Bank of India ( SBI ).

    Every poverty ( females ) aging 18 onward and 8 years married should hold 4 Identity Cards for inspection in the INCOME TAX OFFICE as mentioned below:

    1) Election ID,
    2) Adhaar ID,
    3) Income Tax ID,
    4) Ration ID.


    All have to follow the ” TWO SIMPLEST STEPS ” mentioned below:

    1) Forward all the four Identity Cards for inspection and very soon doing the ” Thumb Impression Test ” and automatically the passing report will shoot in the computer. As to my plan, the Income Tax Officer should readily keep the waste paper ” Population Card Numbers ” with him only for filling and than collecting the Income Tax Number plus address. He automatically will receive a small receipt from the computer indicating the details and will place it in unopened envelope to forward to their expected Gov Bank. Also his details will be permanently stored in the Income Tax Department for future inspection on lost or anything.

    2) Forward the unopened envelope to their expected Gov Bank. They will type the Income Tax Number into the Credit Card or Debit Card or whichever selected at that moment itself and inserting $5000 ( Indian Rupees 30lakhs ) from the BUDGET and transferring into their Saving Bank Account as Fixed or Life Deposit. Prior I have to forward my Regulation Form to all the three Gov Banks They will place the photocopy of my Regulation Form together with the received receipt from Income Tax Office including Gov Bank official verification into a File. This File will be kept permanently and after death passing to next female kin any age group in future. If non than transferring to my SNB Account.


    I researched three excellent function-able methods and selecting either one by surveying the BUDGET – ” Monthly Interest ” from Swiss National Bank ( SNB ) which mentioned below:

    1) 1st Method – Functioning by Donors unification in strongest Budget
    means from USA$2Trillion for All India. Here operating
    Monthly Fixed Deposit and others Health, Foreign
    Education etc; etc; as usual.

    2) 2nd ” – Functioning by qualifying and quantifying level adjust-
    ments in medium Budget means from USA$1Trillion or
    less for All India. Here operating thrice a month Fixed
    Deposit and for others means Health etc; etc; as usual.

    3) 3rd ” – Functioning by visiting every poverty’s houses in soft or
    lowest Budget means from USA$1Million or less onward.
    Here operating in Tamil Nadu and Kerala State by jumping
    and for others means Health, Foreign Education etc; etc;
    as usual.

    I will inform to all my stewardship DONORS by sending:


    Firstly I have to go for my Cochlear Implantation soon after getting your
    CASH CAPITAL then continuing with the above mentioned criteria.
    Here the consumption time will take three months because at present I
    am penniless. Now I am sending you the photocopies of all the
    relevant documents of my late father’s SEPOY CERTIFICATE
    together with new Indian Passport, Aidio-gram and new photo.


    Trillion thanks!

    Yours most obediently,
    Terry Pious Pereira.


    Sipoy Certificate.pdf
    Copy of —-.jpg
    Audiogram 25-Jul-2016 23-36-24.pdf
    <img style="vertical-align: bottom; border-width: medium; border-style: none

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