by Richard Perry and Jeff Schreifels | Jun 4, 2021 | acquisition, donor acquisition, Donor Pipeline | Pipeline Development, Small Organizations
To have a strong mid, major and planned giving program, you also need a strong pipeline of donors, starting with new donor acquisition. Let’s face it – if you’re a medium or large organization, you probably have the resources to invest in multi-channel new donor...
by Richard Perry and Jeff Schreifels | Feb 26, 2021 | acquisition, Attrition, lapsed donors, re-engagement | Cultivation, Stewardship
“I’m trying to re-engage donors who gave 5-10 years ago but haven’t given since. What should I do?” Ignore them. They’re gone. That’s how we would answer the question. We would give the same answer if the question were “I’m trying to re-engage donors who gave 2-3...