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Why Adding Major Gift Staff is Scary

Why Adding Major Gift Staff is Scary

by Richard Perry and Jeff Schreifels | Mar 26, 2021 | ROI, staffing | Management, Structure, Value Attrition

Look at it this way. Your donor file has 1,800 active major donors who have given, on average, $3,600 cumulative a year. Only one out of every three of those donors will choose to relate personally to someone in your organization. So, focus on 600 of those donors for...
Don’t Let a Planned Giving Lead Gather Dust in the Corner

Don’t Let a Planned Giving Lead Gather Dust in the Corner

by Richard Perry and Jeff Schreifels | Jan 27, 2020 | Lead generation, Qualifying PGOs, staffing | Management, Planned giving, Qualifying

“We have so many planned giving leads – there’s no way I can get to them all.” This is an actual quote from one of many planned giving officers all over the country who are struggling to qualify leads after sending out some kind of lead generation device. This is...

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