by Richard Perry and Jeff Schreifels | Sep 5, 2014 | Ice Bucket Challenge, Money, ROI | Donor-Centered, Events, Fundraising, Major Gifts, Relationships, Uncategorized
When I first saw all the video and news stories about the Ice Bucket Challenge I thought: “That is really cool. People are really getting involved. Good for ALS Association (ALSA)! What a great way to raise money.” Then I got to thinking about it, and my thoughts took...
by Richard Perry and Jeff Schreifels | Sep 3, 2014 | Crowdfunding, Ice Bucket Challenge, Money, ROI | Donor-Centered, Events, Fundraising, Major Gifts, Uncategorized
It’s all the rage these days, and the strategy has raised a boatload of money. It’s crowdfunding. But is it good for fundraising? And what does this topic have to do with major gifts? Wikipedia defines crowdfunding as “the practice of funding a project or venture by...
