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If It’s Pretty It Won’t Work

If It’s Pretty It Won’t Work

by Richard Perry and Jeff Schreifels | Feb 6, 2019 | Marketing, Problems, Strategy | Donor Offers, Mission

It’s so easy to get off-track in fundraising and make the whole thing something different and more complex. It happens all the time in organizations large and small. I saw an organizational chart recently that had every category of marketing and branding known to...
Major Gift Organizational Structure — #2: The Right Context

Major Gift Organizational Structure — #2: The Right Context

by Richard Perry and Jeff Schreifels | Jun 1, 2018 | Communications, Marketing | Management, Non-Profits, Structure

One of the main problems that major gifts programs face is a poorly thought-out organizational structure. This is caused by an authority figure not thinking clearly about the purpose of the various fundraising, marketing and communications functions. Here’s what I...
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