MGO Self Assessment #6: Do You Make Your Donors Feel Special?

DO I REALLY MATTER? That’s the question each of the donors on your caseload is asking? “Do I really matter?” And there are a thousand ways to tell them they don’t, not the least of which is not knowing who they are and treating them as members of a group vs. the...

Building a Culture of Philanthropy #2: The Donor as Part of Your Mission

It was one of my worst days ever as a fundraiser.  Being young and ambitious, I was going to show my boss that I could bring in the money.  Besides, the board member I was about to ambush that day had it coming.  He hadn’t given in years and the guy was worth...

Transporting Your Donor to the Scene: Now That Your Donor Is On the Scene

You have successfully taken your donor into the need. You know this is true because it has changed her.  She is keenly aware of what the need is, the cause of that need and the consequence of the need not being met. So she has a firm intellectual grasp of the...