The Five Steps of Proposal Writing – Step #5: Do The Ask

The call came in around 10:30 that morning.  The MGO could barely contain herself.  And I could hardly understand what she was saying.  The call was electric – and for good reason. “I can’t believe it!” she said.  And then she told the story about meeting with...

The Five Steps of Proposal Writing – Step #3: Match The Donor To A Program

“I have 150 donors on my caseload, Richard,” said the frustrated and impatient MGO.   “Do you really expect me to go through every single one and find a match of their interest and our program?” Yep.  That’s right.  Every single one. “But they really don’t have a...

7 Pillars of Major Gifts – Pillar #5: Turning Planned Giving into Strategic Giving

With trillions of dollars transferring from one generation to another in the next few decades, planned giving, Pillar #5, is an important part of the ideal major gift organization. If you have not planned giving as a central part of your major gift organization, you...