How to Sell a Business on Your Cause

We were sitting in a room discussing how to approach various businesses and corporations in the community.  The DOD and several MGOs were having quite a debate about the subject, with the prevailing argument being that we should lead with a compelling need the...

Messaging – Which Works Best? The Head or the Heart?

It’s a funny thing, and sometimes quite uncomfortable.  I am talking about the feeling and expressing of emotions. On one side you have people who are in a constant state of tears and drama, and on the other side, those who find it difficult to express any kind of...

The Major Gift Pipeline

I just returned from a planning meeting in Boston with a group of progressive fundraising professionals. One of the topics was how to make decisions related to the major gift pipeline.  The issues we were addressing are familiar to all of us.  Things like: Where does...

In Major Gifts, Is It OK To Ask Again When Thanking?

There is a friendly debate going on between an MGO, with a great deal of experience, and me.  The subject is about the use of receipt returns in major gifts – that tiny tear-off “coupon” that is attached to the official receipt that goes to a donor. The discussion...