by Richard Perry and Jeff Schreifels | Sep 30, 2019 | Donor Offer, Matching gift, Offers | Asking, Direct Response
People love a good deal. Whether it’s a significant discount, a “buy one, get one free” or “double your money,” offer, we just can’t overlook it. This is also true for donors. When I worked at a direct-response agency for many years, the single most effective tactic...
by Richard Perry and Jeff Schreifels | May 3, 2017 | Donor Motivation, Donor Offer, Reasons for Giving | Asking, Communication, Donor-Centered
Several nights ago I was out with some friends in Asheville, NC. We were talking about how, in relative terms, it is easier to raise funds for some causes than for others. For example, it might be easier to raise funds for orphans, animals and hungry people than for a...