Don’t Look at a Donor That Way!
#2 in the Series, Donors As Mission If we were to be honest, for most non-profits the donor is really just a source of cash. I know non-profits try to dress it up and make it look better than that. They are trying the “donor-centered” approach. But the reality is...
Donors as Mission: A New Paradigm
Being “donor-centered” or “donor-focused” had a good run. But Richard and I believe it’s dead. It’s dead because it’s not working. That is, not working well enough. What was great about “donor-centered” fundraising is that it changed the focus from tactics and...
Is Your Organization Doing What is Best for the Donor… or the Organization?
It’s amazing to Richard and me how non-profit organizations, who do such great things in making the world a better place, have a total disregard for their major donors. One example of this was a story I heard from someone who quit her position as an MGO several years...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
