by Richard Perry and Jeff Schreifels | Jan 21, 2022 | Money over Relationship, Transactional Fundraising, Transactional Giving | Donor-Centered, Fundraising, Major Donors
This post is part-one in a two-part series titled “You Don’t Know Your Donors” This is how major gifts messaging goes bad. Read on and see how it happens. So very sad and frustrating. A donor gave $1,000 to the organization during the last quarter of 2020. It was a...
by Richard Perry and Jeff Schreifels | Aug 28, 2017 | Money over Relationship, Pressure, Transactional Fundraising | Leadership, Non-Profits, Relationships
It’s feeling like a crisis. Richard and I and our team at Veritus Group are coming up against an avalanche of non-profit leaders who are putting extreme pressure on their major gift officers to seek out transactional gifts and forego building relationships with...