Reciprocation: #1 of Six Principles of Influence for Fundraising
One of the most delicate areas to navigate in major gift fundraising is how to use persuasion and influence skills in the MGO relationship with donors. Jeff and I frown on any form of manipulation, which is why one of our guiding principles is authenticity in...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
