Why Emotion is Critical in Major Gift Fundraising

For some reason, the major gift professional fundraising field has created a myth that the more donors give, the less emotional the fundraising needs to be.  Perhaps it’s because we think that our direct-response colleagues’ use of certain techniques will turn off...

Being Authentic—Why There is no Other Choice in Major Gift Fundraising

I think one of the greatest struggles for you as a major gift officer, and your colleagues who work with major donors, is to be authentic. By being authentic, I mean being true to yourself and your motives when working with your donors. People with vast amounts of...

Six New Year’s Resolutions that will Change Your Life — #1 Serve your donor, don’t Sell them

As you prepare to say goodbye to 2011 and welcome in 2012, I thought now would be a good time to suggest some New Year’s resolutions that can take you from being a good major gift officer and development professional to a GREAT one. These six resolutions are not going...