Tips on Selling Anything in Major Gift Fundraising
When I used the word “sell” as in “what programs do you have to sell to your donors?” some MGOs take offense and say: “Richard, we don’t sell stuff to donors!” OK. Present it. Explain it to donors. Whatever. The point is that in major gifts, the successful MGO...Conflicting Agendas Kill Major Gift Program
It always amazes me the way smart, responsible adults can find a way to kill, or at least smother, a very good thing. I’m talking about the case of a university in the Southern United States which has 15 colleges and one MGO assigned to each college. When I first...The Case of the Bloated Caseload
OK, I know that the chart below will make your head spin, but here is what I want you to do. Take a look at it and note that there are only 150 qualified donors. 30 of those donors are “top value – A list” donors, and the remaining donors are split between...It’s Time to Review Your Caseload
“Review and clean up my caseload?” the Major Gift Officer asked. “Why do I need to do that?” And I explained, again, why every MGO needs to have a caseload of donors who, a) want to have a relationship with the organization and the MGO and, b) are active in supporting...What Do You Do With Your Tier A Donors?
I thought Richard wrote a great post last week concerning things that YOU can control in major gifts. As I was thinking about that post, it led me to consider something. Often I get feedback from MGOs on the way they should handle their Tier A level donors. This is...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
