Five Metrics for Measuring Success in Major Gifts
There is quite a bit of chatter out in the marketplace about how to measure success in major gifts. Some managers feel the whole thing is about measuring activity, i.e., what is the MGO doing? The problem with measuring activity, while it is important, is that...How to Turn a Donor Into a Stranger
When Jeff sent me this letter I took a little trip in my mind. I went to this lady’s home and sat beside her as she was writing. It was a very sad experience. Take a moment to read what she wrote. I have faithfully reproduced it here, with some slight edits for...Handling Fear of Rejection in Major Gifts
One of my ongoing fears that sticks to me in a most disturbing way is the fear of rejection. Both Jeff and my wife will tell you that this one area is the thing that haunts me in every relationship I have, whether personal or professional. I even make up stories in...How Events Hurt Major Gifts… And What To Do About It
It happened again. I was in a meeting with the fundraising staff of a very prominent and successful non-profit, and the leader of the major gifts program told the familiar story of how he and his staff had been pulled away from their major gift work to organize an...
Can’t Afford A Major Gift Program?
The graphic above is a simple way for me to illustrate a point that escapes many non-profit leaders and their finance managers. In fact, I was in a meeting last month with the top finance people and management of a leading national charity and I just could not get...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
