What Good Does an MGO Do?

“So, tell me, Richard.  What good are those MGOs doing when all I see on the reports is that some of the money they received was motivated by direct mail, some of it was motivated by that event we had, some of it came in white mail and this other little portion came...

Messaging – Which Works Best? The Head or the Heart?

It’s a funny thing, and sometimes quite uncomfortable.  I am talking about the feeling and expressing of emotions. On one side you have people who are in a constant state of tears and drama, and on the other side, those who find it difficult to express any kind of...

The Major Gift Pipeline

I just returned from a planning meeting in Boston with a group of progressive fundraising professionals. One of the topics was how to make decisions related to the major gift pipeline.  The issues we were addressing are familiar to all of us.  Things like: Where does...