Why you NEED to Invest in a Mid-Level Donor Program
In my last post I discussed how heartened I was to see non-profits beginning to invest in serving their donors better. One of the areas where I’m starting to see non-profits spending more of their resources is mid-level donors. At Veritus Group we are seeing great...Measuring What Matters
What should you measure as relates the MGO’s use of time? What really matters? Here’s our opinion on the subject. But before I dive in, I want to be clear that there are two broad areas of MGO performance measurement: How is the MGO doing in cultivating and...Relationships or Numbers: Which Do You Care About?
“All you care about is the numbers! Relationships really don’t matter to you!” or “All you care about is relationship. We DO need to secure our budgeted revenue, you know? The numbers do matter!” These two statements – these two positions – came into sharp...The Three Legs of a Non-Profit Stool
I could tell he was very frustrated. And he felt misunderstood. To put it plainly, he could not get management to understand that without program information he would not be successful. The person I was talking to was a very talented MGO who had a long track record...The Economics of Major Gift Fundraising Series #2 – Old Money vs. New Money
There is nothing that causes a bigger debate in the major gift business, next to who gets credit, than the subject of old money/new money. A couple of months ago I was meeting with a CEO of a very large non-profit. He got so heated in his discussion with me on this...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
