The Economics of Major Gift Fundraising Series #5 – How Caseload Value Grows Over Time
It is so interesting to me how people outside the major gift process think about how a caseload of donors performs and grows over time. There are some pretty big misconceptions out there. Here are some to consider: There will be no attrition either of value or...
The Economics of Major Gift Fundraising Series #4 – Credit – Who Gets It?
Let me say, right at the top, that the MGO gets all the credit for revenue from any donor on his or her caseload with the exception of planned gifts IF a PGO was involved. There are a lot of people who do not agree with what I just said. And it is one of those issues...
The Economics of Major Gift Fundraising Series #2 – Old Money vs. New Money
There is nothing that causes a bigger debate in the major gift business, next to who gets credit, than the subject of old money/new money. A couple of months ago I was meeting with a CEO of a very large non-profit. He got so heated in his discussion with me on this...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
