To take your donor to “where the action is” with your nonprofit, they don’t always have to visit. A cell phone video can be really effective!
Some donors choose to be personally engaged with your nonprofit while choosing not to be visited face-to-face. That’s OK.
It’s so easy now to send a quick email, text, online survey, etc. to our donors, (which are all great ways to connect to a donor), but perhaps instead of “speeding up” our communication, in order to really grab their attention, you should slow it down.
What most donors need is compassionate enlightenment, not judgment and immediate correction. When your donor says something that you know is just wrong, Jeff and I suggest the following way to deal with it…
Here’s an approach to first donor contact – that phone call or meeting where you are finally talking to the donor live. Use this checklist to make sure you have a productive conversation.
You can be successful in your donor asks when you give the donor options – a menu of things he or she can support that align to their interests and passions.