Questions and Answers in a Time of Crisis
First in a Series: Answering Your Questions about Fundraising in a Crisis As I sit down to write today, I have to tell you I’m worried. My son Jake lives in New York City, and it’s right now the epicenter of the COVID-19 virus. 1 in 1,000 people have the virus and in...
Resolve to Make Mistakes
Fourth of Six New Year’s Resolutions that will Change Your Life I can hear you now. “Have you lost your mind, Jeff?” No, I haven’t. And yes, I’m asking you to make mistakes in 2020. To be more explicit, I’m telling you that if you don’t make mistakes, then you’re not...
Resolve to Set Goals!
Third of Six New Year’s Resolutions that will Change Your Life The significance of a man is not in what he attains but in what he longs to attain. — Kahlil Gibran I love starting a new year. It’s a huge marker that motivates me to set goals. Each year in December, I...
Goal Setting: How to Do It!
If you’ve been a reader of this blog for a bit, you know that we’re constantly telling you – as part of The Veritus Way of major gifts – that you need to set individual revenue goals for every one of the donors in your portfolio. We don’t set goals because we want to...
The Value of a Financial Goal for Your Donor
“Why do I need to have a goal for every donor on my caseload?” the MGO asked. “And how does that fit with your philosophy that major gift fundraising is not about the money?” Good question. First, it’s important to note that there’s a dual purpose for every donor on...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
