Authority: #5 of Six Principles of Influence for Fundraising
There’s no doubt that authority figures carry a lot of weight in our lives. Just put any kind of “uniform” on a person, and suddenly they become bigger than life. That goes for an Army officer or a pilot, a doctor or a nurse, even a priest or a nun. Toss the “uniform”...Authority: #5 of Six Principles of Influence for Fundraising
There is no doubt that authority figures carry a lot of weight in our lives. Just put any kind of “uniform” on a person, and suddenly they become bigger than life. That goes for a police officer or a pilot, a doctor or a nurse, even a priest or a nun. Toss the...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
