Why MGOs Should NOT Prospect
The subject of prospecting in major gifts always causes a bit of controversy anytime Jeff and I talk about it. I suppose the reason so many pro-prospecting people get mad at us for taking a no-prospect stand is that they truly believe the illusion that “there is just...
What Good Does an MGO Do?
“So, tell me, Richard. What good are those MGOs doing when all I see on the reports is that some of the money they received was motivated by direct mail, some of it was motivated by that event we had, some of it came in white mail and this other little portion came...
How Should You Measure MGO Performance?
It is amazing to Jeff and me how often MGOs are left to wander in their jobs with no guidance and no measurement of performance. That’s why we came up with the following MGO Performance Dashboard: If you are an MGO reading this, don’t get wound up. This is not...
How to Sell a Business on Your Cause
We were sitting in a room discussing how to approach various businesses and corporations in the community. The DOD and several MGOs were having quite a debate about the subject, with the prevailing argument being that we should lead with a compelling need the...
Donor Asks: “Do You Miss Me?”
The donor made a $5,000 pledge, payable at $100 a month. She stopped giving and the organization said nothing! This is an amazing story of ignorance and neglect – ignorance in that a good fundraiser should know better, and neglect in that this good donor was...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
