The Major Gift Pipeline

The Major Gift Pipeline

I just returned from a planning meeting in Boston with a group of progressive fundraising professionals. One of the topics was how to make decisions related to the major gift pipeline.  The issues we were addressing are familiar to all of us.  Things like: Where does...
In Major Gifts, Is It OK To Ask Again When Thanking?

In Major Gifts, Is It OK To Ask Again When Thanking?

There is a friendly debate going on between an MGO, with a great deal of experience, and me.  The subject is about the use of receipt returns in major gifts – that tiny tear-off “coupon” that is attached to the official receipt that goes to a donor. The discussion...
You Can’t Judge a Book by its Cover

You Can’t Judge a Book by its Cover

I had been surprised by the frequency of giving from a pair of donors, two elderly sisters living together near Seattle. The donor relationship had started as a one-time gift in response to a television show we had produced.  It then segued into a monthly pledge,...
Emotional Intelligence & Major Gift Fundraising

Emotional Intelligence & Major Gift Fundraising

One of the key personal characteristics Jeff and I look for in an MGO is emotional intelligence. Wikipedia defines emotional intelligence as the ability to identify, assess, and control the emotions of oneself, of others, and of groups. Emotional intelligence is often...
That One Donor Who Can Do Something Significant

That One Donor Who Can Do Something Significant

Several times a year you need to revise your caseload. Two things happen when you do this:  you remove donors who no longer meet your caseload criteria and you add new donors who do.  This is important because, as a successful MGO, you need to be regularly renewing...