Question of the Month: What does it really mean when a donor says “no” to your request for a gift?

Question of the Month: What does it really mean when a donor says “no” to your request for a gift?

Some people may think that a fundraiser’s job is to get donors to say “yes.” But that’s not accurate. As fundraisers, our job is not to pressure donors toward any specific action, but to align with the donor on where they are, and what matters to them. The way you...