Need Cash Now? Start a Planned Giving Program
Most non-profit leaders are reluctant to start a planned giving program because they don’t see the immediate value. The thinking is, “Why should I create a program that won’t benefit the organization for another 10-15 years? I mean, I’m not even going to be here that...
Why You Have to Qualify a Planned Giving Lead
In my last post, I wrote about how important it was to follow up on a planned giving lead and to allocate the necessary resources it takes to go through them. The whole point of “lead generation” for planned giving is to help awaken your donor base to the fact that if...
What’s Wrong with Planned Giving – and What to Do About It
“What we’ll do is hire one person who is an attorney, and they can handle the planned gifts as well as the major gifts.” That’s one of the statements we hear frequently. We object to two things in that statement: Hiring one person to do both functions. You may have to...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
