Starting a Major Gift Program is Not Easy

“Yeah, we realized we needed a major gift program so we just started one!” This statement summarizes what Jeff and I hear very frequently.  A leader says, “We’ll just hire someone and get going.” As if the money will flow like water out of a tap.  And then people like...
How to Put Together a Solid Strategic Plan

How to Put Together a Solid Strategic Plan

In my last post I talked about why it’s important to have a solid strategic plan for every donor.  Today, I’m going to help you understand the essentials of a putting that plan together.  Here are the steps I suggest you should take when writing a strategic plan:...

Defying Conventional Wisdom…Having a Plan for Every Donor!

This weekend I went with my wife and some friends to see the movie Moneyball.  Great flick and one I highly recommend.  One of the reasons I loved it so much is that in part the movie is about going against conventional wisdom and birthing something new that no one...