by Richard Perry and Jeff Schreifels | Oct 28, 2022 | Donor Communication, Messaging, Mission, Problem-solving, Storytelling | Communication, Donor Conversation, Fundraising, Mission
You have a flat tire, so you need to go get it fixed. You’re hungry so you stop and get some fast food, or you visit the grocery store. When you’re not feeling well – you go to the doctor. If your computer malfunctions – you take it in to get it fixed. All these...
by Richard Perry and Jeff Schreifels | May 31, 2017 | emotion, Passions & Interests, Problem-solving | Asking, Communication, Proposals
“Last year more than a million quarter-inch drills were sold – not because buyers wanted quarter-inch drills, but because they wanted quarter-inch holes.” This oft-quoted concept by Theodore Levitt sums up exactly what your focus should be as a major gift fundraiser....
