Starting a Major Gift Program is Not Easy

“Yeah, we realized we needed a major gift program so we just started one!” This statement summarizes what Jeff and I hear very frequently.  A leader says, “We’ll just hire someone and get going.” As if the money will flow like water out of a tap.  And then people like...

What to do During Financially Difficult Times

I am often asked about the state of major gift fundraising during these difficult economic times. Are people giving less? Should we budget less? Should we move more into a stewardship mode with donors vs. asking them for gifts?  What should we do? The surprising thing...

Why Fundraising is a Mystical Experience

23 years ago, I started my first job in fundraising.  I worked for a small non-profit in Philadelphia on the 3rd floor of a dilapidated building.  We were so small, not only did I write the appeal letters, I also folded them, put them in envelopes, licked the stamps...

How to Think About the Cost Of Major Gift Fundraising #1

#1 – Why You Need To Worry About Cost The great thing about Jeff is I can always count on him to rev up the conversation, say outrageous things that always have a chunk of truth in them and generally push the edges. Then when he is done with his pontificating I come...

Ratios are Ridiculous — Part 2

I was surprised after my last post that I didn’t have any challenges as to why ratios within reason are a good thing.  So, I’ll just be my own devil’s advocate. Of course, ratios that are reasonable make sense.  I’m not advocating that we just go out and spend blindly...