Why Setting Goals by Donor is Critical to an MGO’s Success
MGOs and managers who manage caseload growth by the bottom line actually grow slower than those who set a goal for every donor on their caseload.
MGOs and managers who manage caseload growth by the bottom line actually grow slower than those who set a goal for every donor on their caseload.
A caseload of donors is dynamic. Its population ebbs and flows as time goes on. So twice a year you need to make decisions to keep or replace each donor on your caseload.
Many non-profits don’t have a vision for long-term growth, and they get frustrated when they don’t see massive gains in revenue from new major gifts work within 6 to 12 months.