Building a Culture of Philanthropy #4: Telling Your Story

Do you know your organization’s story?  Do you know how it began and why it exists?   Have you ever considered why people support your organization? When I ask these questions of staff at non-profits I’m amazed at how many can’t answer them.  I’m not blaming them for...

Transporting Your Donor to the Scene: What If the Need Is Not Met?

You heard your mother say it and most of the time it was true. She would say, “If you don’t (insert desired behavior) then you will (insert promised consequence).” And you either learned to believe it when she said it or, if it was just a veiled threat, you learned to...

Transporting Your Donor to the Scene: The CAUSE of the Need

You have by now, hopefully, gotten yourself into the need. If you don’t know what I am talking about here, please read the two posts that precede this one. You’re personally into the need. You are at the scene.  You are present with the pain, the hurt and the...

Think Big or Die, That is NOT a Lie!

The campaign season is in full swing.  That means you are going to begin (if you haven’t already) to hear a lot of lies coming out of candidates’ mouths. But, I will tell you one thing that is not a lie. If you and your non-profit don’t start to think big, you will...

Packaging Your Budget For Donors, Series: #1 – The Principles

In 2004 the Sony Corp came out with a revolutionary product.  It was the LIBRIe, the first e-book reader with electronic ink display.  It was impressive back then and technology experts saw it as a leader in what would most assuredly become the first of many new...