Sixth Deadly Sin of Planned Giving: No Plan for Stewardship
Without a stewardship plan, you could lose over half of the revenue that you’re currently expecting from planned gifts.
Without a stewardship plan, you could lose over half of the revenue that you’re currently expecting from planned gifts.
A Planned Giving Officer’s work is to build relationships with donors through meaningful connections. You can’t do that with a portfolio full of donors who really just need thoughtful stewardship.
How should I talk to my donors during this pandemic? Here are some ways to prepare.
A donor may stop giving, but over the long-term, you’ll see the results of all the hard work and loyalty you showed your donors in this time of crisis.
Considering donors as part of your mission means cultivating that relationship throughout the lifetime of the donor, not just their last gift.
If you think of yourself and your organization as donor-centered, you won’t forget the good donors who have made a legacy gift.