by Richard Perry and Jeff Schreifels | May 31, 2021 | Allocations, Budget, donor acquisition | Major Gifts, Pipeline Development
“We want to start a major gift program, but we don’t have enough donors, so we’re going to go out and find some through referrals.” And that about sums up the dilemma many non-profits have. Even large ones. There are a lot of donors at the bottom end of the active...
by Richard Perry and Jeff Schreifels | Dec 5, 2014 | Allocations, Designated Giving, Fundraising ratios | Major Gifts, Management, Overhead, Uncategorized
It’s a topic that comes up almost every day for Jeff and me. It frustrates finance people and managers. But it is something that we cannot ignore, because donors are wired to give to specific things. Period. There is no way around it, right? Wait. There IS a way...