Why Most Major Gift Programs Suck! #6: No Individual Plan for Donors

by | Jun 10, 2011 | , | Development Directors, Major Gift Officers, Major Gifts, Marketing Plans, Non-Profits, Philanthropy, Uncategorized

Reason #6: No Marketing Plan for EACH Donor on the Caseload  “What, are you kidding me?!”  That is usually the response I get from MGO’s who have a caseload of 150 donors (which BTW, is the maximum amount of donors any good MGO can handle). My response is, “No, this...