
Permission-Based Asking: Celebrate
The final step in Asking with a donor should be celebration – whether a gift is made or not.
The final step in Asking with a donor should be celebration – whether a gift is made or not.
In the Asking process, there’s an essential cycle of getting aligned with your donor through curious exploring and questioning.
As you prepare to Ask, first connect with your donor in a manner that shows the donor you know her, and you’re present to her and her passions and interests.
A donor who hasn’t given in three years is likely telling you they’re not interested in engaging with you. It’s probably time to move on.
MGOs and managers who manage caseload growth by the bottom line actually grow slower than those who set a goal for every donor on their caseload.
All your messaging and pictures should be convincing, emotional and motivating. Through your words and pictures, you will take your donor to the scene so he experiences what it means to be IN the problem your organization is addressing.