by Richard Perry and Jeff Schreifels | Aug 17, 2018 | emotion, Moves Management, Writing | Communication, Impact, Storytelling
All your messaging and pictures should be convincing, emotional and motivating. Through your words and pictures, you will take your donor to the scene so he experiences what it means to be IN the problem your organization is addressing.
by Richard Perry and Jeff Schreifels | Jan 8, 2018 | Caseloads, Moves Management, Portfolio Management | Donor Retention, Prioritizing, Tiering
Too often our lowest-giving “major” donors get very little attention from MGOs. And it’s true that your “A List” should get the most. What can you do?
by Richard Perry and Jeff Schreifels | Mar 29, 2017 | Moves Management | Major Donors, Strategic Plans
Transformational gifts are significant sums for the donor and the organization, and they happen only occasionally. MGOs who find that ability in their donor caseloads can plan and execute an effective strategy.
by Richard Perry and Jeff Schreifels | May 6, 2015 | Language, Messaging, Moves Management | Donor Retention, Donor-Centered, Major Gifts, Moves Management, Uncategorized
When fundraising staff use language like “let’s hit them up for X dollars,” It makes my soul cringe. Can you imagine a donor hearing a MGO talking like this? It would be clear to them that they are simply sources of cash, not valued partners.
by Richard Perry and Jeff Schreifels | Dec 26, 2014 | Donor management, Moves Management, Strategy | Goal-setting, Major Gifts, Moves Management, Uncategorized
Your donors deserve a thoughtful and caring approach from you – a strategy that is tailor-made for them and honors the unique and wonderful people they are.
by Richard Perry and Jeff Schreifels | Feb 26, 2014 | Moves Management, Strategic Plans | Major Gift Officers, Major Gifts, Strategic Plans, Uncategorized
Michelle is a magnificent MGO. She works for a large relief and development non-profit in the U.S. and has earned the respect and admiration of her co-workers, superiors and, most importantly, her donors. When I asked Michelle what she thought was the most important...