All your messaging and pictures should be convincing, emotional and motivating. Through your words and pictures, you will take your donor to the scene so he experiences what it means to be IN the problem your organization is addressing.
Too often our lowest-giving “major” donors get very little attention from MGOs. And it’s true that your “A List” should get the most. What can you do?
Transformational gifts are significant sums for the donor and the organization, and they happen only occasionally. MGOs who find that ability in their donor caseloads can plan and execute an effective strategy.
When fundraising staff use language like “let’s hit them up for X dollars,” It makes my soul cringe. Can you imagine a donor hearing a MGO talking like this? It would be clear to them that they are simply sources of cash, not valued partners.
Your donors deserve a thoughtful and caring approach from you – a strategy that is tailor-made for them and honors the unique and wonderful people they are.
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
