The Five Steps of Proposal Writing – Step #5: Do The Ask

The call came in around 10:30 that morning.  The MGO could barely contain herself.  And I could hardly understand what she was saying.  The call was electric – and for good reason. “I can’t believe it!” she said.  And then she told the story about meeting with...

7 Reasons MGOs Don’t Know How To Talk To Their Donors — A Series on writing Proposals

OK, let me ask you a question. Is it really true that every single human being on the face of this earth has the same category of people they are interested in helping?  Is it really true that no one has a specific interest when it comes to their giving – that they...

7 Pillars of Major Gifts – Pillar #2: Make Sure You Have the Facts!

In this seven part series we’re talking about what makes for the ideal major gift program.  So far we’ve established that it is important to have the proper context for major gift fundraising – an ideal structure and organization for this important high touch...

Even Fortune Cookies can Teach us About Major Gifts

“A friend in the market is better than money in the purse.”  This was the message of my fortune cookie at P.F. Changs on Sunday afternoon. Richard and I were having lunch and what’s weird is that we were talking about this very subject all during the meal. The subject...

Starting a Major Gift Program is Not Easy

“Yeah, we realized we needed a major gift program so we just started one!” This statement summarizes what Jeff and I hear very frequently.  A leader says, “We’ll just hire someone and get going.” As if the money will flow like water out of a tap.  And then people like...

What to do During Financially Difficult Times

I am often asked about the state of major gift fundraising during these difficult economic times. Are people giving less? Should we budget less? Should we move more into a stewardship mode with donors vs. asking them for gifts?  What should we do? The surprising thing...